Curve Blog

Whether you stick with GA4, supplement it with custom connectors and BI tools, or jump ship entirely, your choice comes down to how deeply you’re tied to Google’s ad products and how much time (and money) you’re willing to spend setting up something else. At the end of the day, there’s no “one size fits all” approach—just a handful of imperfect paths. And if history is any guide, this probably isn’t the last big shift we’ll see in Google Analytics anyway.‍

It’s tempting to see a recently merged platform and think, “Ooh, a neat bundle of tools all in one spot!” Kinda like discovering your favorite pizza place now also sells ice cream. But as any pizza purist knows, sometimes adding too many toppings spoils the original flavor

Most case studies feel like a brag-fest, right? They’re all, “We boosted conversions by 5,000%!” without mentioning that the client also launched a shiny new website that probably did most of the heavy lifting. It ends up looking like a neat, perfect success story when, in reality, marketing projects are never that tidy.