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The core problem: Martech needs change over time.

As your company grows and scales, the tech stack you use also needs to grow and scale. Think of the Kaiju from Pacific Rim: as each one was defeated, they evolved in size and strength, forcing humans to improve their tech as well.

We’ve found that marketing teams go through growth phases that require systems to evolve with them. How this looks exactly can vary widely between companies, but the theme is the same: as you go through each phase, your basic needs split into something much more complex, like a single cell splitting into two and then four and then six until you have a walking, talking human with sticky hands making a mess of everything they touch.

Email
Marketing
Messaging
Support
Messaging
Website
Product
Marketing
Site
Analytics
Data
Warehouse
Marketing
Dash

First contact

In the first phase, you’re mostly likely a smaller company just starting out, so your needs are small too: a website, an email client, and basic analytics. Plus, because the needs are so simple, you don’t have a lot of data to manage- so there isn’t much structure or training needed either.

Lost in Translation

Marketing-Dev Divide

Which came first: the chicken or the egg? That’s the core issue when marketing and dev teams can’t align. Marketing asks dev for a new report, and dev responds, “What are your exact requirements?” (The egg.) Marketing, frustrated, replies, “How would I know? That’s why I came to you!” (The chicken.)

Most dev teams lack marketing experience, and most marketers aren’t versed in dev, leading to miscommunication. Marketing asks for one thing, dev delivers another, and no one’s happy. The result? You sign off at the end of the day feeling like nothing’s really solved. The good news? The right translator can bridge the gap.

Close

Growth spurt

Your company’s great idea takes off, and now your marketing needs grow. You need a platform for both sales and support emails. Your website not only promotes your product but also handles ecommerce. Your team becomes more specialized, with each member focused on their own tools and projects which means analytics needs start to become a thing.

No clear strategy

No Clear Strategy

Rare is the marketing team that has a dedicated operations or data person on their team. The result is usually a team that:

  • Want to be more data savvy but doesn’t know where to start
  • Wants to answer a bigger question but doesn’t know what they need
  • Know their efforts are working but don’t know how to prove that through data
  • Want to launch new projects, such as personalization or AB testing, but don’t know how to do that with the tools they have

Of course, these aren’t the only reasons you’re struggling with data. We often see this in tech companies that have been very dev-focused and are now trying to pivot to actually market their product. Or in smaller companies that have grown enough they now have to ramp up their paid marketing efforts to keep that growth going.

In all of these situations, teams struggle with the fact that the MarTech industry changes rapidly and it’s next to impossible to keep up with all of the possibilities out there while also dealing with growing pains and daily work overload. (More good news, we can keep up with the possibilities for you.) [You could link this last line to the Services page.]

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Fed after midnight

Your company is bigger and more mature, and so are the questions you’re asking. You’re thinking about longer-term goals, like LTV, customer journeys, and how every touchpoint contributes to growth. But the tools you’ve relied on can’t keep up. The data you need is scattered, and no single source can answer the complex questions to drive growth. Your tools need to work together seamlessly to give you the insights that matter most. (Spoiler: they can—with the right partner.)

Slow Turning Ship

Slow Turning Ship

Sometimes old is classic, and sometimes old is just old. When was the last time your MarTech had a good spring cleaning? If you have to think about it, chances are you’ll resonate with one of these examples:

  • You’ve had an analytics implementation for over five years, but none of the people who set it up are still with the company (so no one knows how to fix or update it).
  • Your co-founder single-handedly built a lot of the tech foundation in a basement, but now it’s time to migrate to a bigger, better stack, but it’s so ingrained that moving away from it will be a giant headache.
  • You use older software that doesn’t talk to anything you want to use today, so you’re stuck manually integrating tools that only kind of do what you want.
  • Your business is old and starting to rust—the strategies marketing teams use have changed, leadership doesn’t see the value in multitouch attribution, or how much a slow, clunky site hurts the business, and you don’t know how to get a fresh perspective in the mix.

Once enough dust and dirt gets into the cogs, a machine will break down. But how do you find the time to clean, upgrade, and replace the parts when you’re too busy applying duct tape to hold it together? (Guess what? We can not only help you find the right parts for the job, we can install them too.)

Close

WE’RE GONNA NEED A BIGGER BOAT

After countless milestones and celebrations, you take a step back and realize how far you’ve come—but also how much has changed. Your MarTech stack has grown into a web of complexity. Your team now navigates a maze of workflows across platforms to get things done. And your analytics, once simple, now requires pulling scattered data from systems that barely talk to each other. It’s a moment to reflect—and to consider how to simplify and streamline what’s next.

Take a peek behind the curtain

About us

You're picky, and so are we.

Just like you wouldn’t waste your time courting customers that don’t fit your product, we don’t want to waste ours either. So, we’ll be upfront: we don’t work with B2B companies. They live in a very different world with very different strategies, and, well, B2C companies are almost always more fun. (Sorry B2B; it’s just true.) We want to work with cool brands that people get excited about.

If you fit into the following categories, we’ll get along like a house on fire. If any of these get your hackles up, we’re probably going to be oil and water.

Your Doors Are Open to the Public

Bed That’s Just Right

No Chosen One

Hello Fellow Youths

Your Doors Are Open to the Public

You’re a B2C company that’s customer facing, offering either services or physical/digital goods. (Bonus points if your ideal customers are millennials or younger!)

Bed That’s Just Right

Our Goldilocks company size is 30–200 people company-wise, though that high number has some flexibility. The key is that your marketing team is one of the smaller departments. While we do occasionally work with earlier stage companies, the needs tend to change so quickly that it’s hard for us to be good partners—and there’s no point in putting the cart before the horse.

No Chosen One

If you don’t have a formal operations or MarTech role in place, or it’s split between multiple people, you’re in the right place. Our bread and butter is strategy; while we do execution, it’s usually after helping establish strategy. If you just need outsourced execution, we’re not going to be the best fit.

Hello Fellow Youths

If it’s not obvious by now, we make a lot of millennial culture references. If you don’t like talking like normal intelligent adults, want scripted, predictable pitches, and can’t handle us naturally being curious, you won’t like talking to us. We don’t do corporate speak here.

Let’s grow

together.

Get Started