Appsflyer

AppsFlyer is built for marketers and product teams who need to see how user acquisition actually translates into meaningful activity within their mobile apps.

Mobile

We know this platform is in the spotlight, but the cameras haven’t quite rolled on our official review just yet. We’ve caught glimpses of its feature set—enough to recognize how it might fit into a marketing tech stack—but rather than improvising a shaky first impression, we prefer to spend time doing a thorough review—no early teasers that miss the mark.

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If you’re already working with this platform or just considering it, we’re happy to share initial thoughts from similar tools we’ve tested and help you decide if it’s ready for a supporting role or a leading part.

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Founder's Take

"AppsFlyer is solid for anyone wanting a clearer view on which campaigns are actually driving installs, but it’s not the holy grail. The setup can be a little tech-heavy, though the data you get in return is fairly detailed. I appreciate how it tracks not just paid channels but organic ones too, which is especially handy if your marketing mix is broad. It’s more or less a one-stop shop for mobile attribution, though it doesn’t always feel as seamless as I’d like."

Robbie Ashton

Founder, Curve Marketing

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Why it's used

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AppsFlyer is built for marketers and product teams who need to see how user acquisition actually translates into meaningful activity within their mobile apps. Instead of tossing out ad spend and crossing your fingers, you can trace installs back to whichever campaign, platform, or channel brought them in. It’s definitely been around for a while and is known for its direct integrations with major ad networks like Facebook and Google, which often simplifies paid campaign attribution. While it primarily focuses on mobile, it also has features to help you track web or desktop user journeys, making it a bit more versatile than some of its direct competitors. One area that really stands out is its ability to feed user-level data back to your own warehouse, so if you’re a data-hungry team, you can connect the dots between initial acquisition and long-term value. That said, it still requires a careful implementation process, and the costs can add up if your user volume balloons.

Problems we see

How we help

Your tech stack shouldn't suck.

Guilty as charged

Customer stories

Moonlight

No Internal MarTech

No Systems

Too Many Moving Pieces

Daily Boost

Leadership Too Involved

Everything's a Fire

Stuck in the Weeds

Celestial Marketplace

Marketing-Dev Divide

Conversion Rates

Stuck in the Weeds

Radiant Gowns

Growing Pains

No Internal MarTech

Conversion Rates

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