Bitly

Bitly began life as a basic URL shortener and hasn’t strayed too far from its roots, but it has added enough polish to remain a reliable go-to in a crowded field.

Workflows

We know this platform is in the spotlight, but the cameras haven’t quite rolled on our official review just yet. We’ve caught glimpses of its feature set—enough to recognize how it might fit into a marketing tech stack—but rather than improvising a shaky first impression, we prefer to spend time doing a thorough review—no early teasers that miss the mark.

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If you’re already working with this platform or just considering it, we’re happy to share initial thoughts from similar tools we’ve tested and help you decide if it’s ready for a supporting role or a leading part.

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Founder's Take

"Bitly is one of those straightforward link shorteners that keeps your URLs neat and your tracking simple. It’s a great option if you’re tired of sharing long, clunky links stuffed with UTMs. The branded links look sharp and feel more trustworthy, but if you’re after deeper analytics, you might need another tool on the side. Still, it’s easy to use and does what it promises without a bunch of extra fuss."

Robbie Ashton

Founder, Curve Marketing

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Bitly began life as a basic URL shortener and hasn’t strayed too far from its roots, but it has added enough polish to remain a reliable go-to in a crowded field. The main draw is that it takes any lengthy link—especially those with UTM tags—and turns it into something concise that’s easier to share. You can upgrade to a branded domain to make it look more professional, which is helpful if you’re a brand wanting consistency across social media, ads, and even offline materials like flyers or direct mail pieces. Bitly’s analytics dashboard logs the click counts on your server side, so you’re not relying fully on cookie-based metrics that can get messy due to privacy rules and ad blockers. You won’t get the depth of insights you might find in a full-fledged analytics platform, but for quick, accurate click tracking and a neat appearance, Bitly covers the basics well. Most folks find it ideal for verifying traffic from ad networks, influencer campaigns, or “link in bio” scenarios, and the simplicity makes it accessible even if you’re not a data whiz.

Problems we see

How we help

Your tech stack shouldn't suck.

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Customer stories

Moonlight

No Internal MarTech

No Systems

Too Many Moving Pieces

Daily Boost

Leadership Too Involved

Everything's a Fire

Stuck in the Weeds

Celestial Marketplace

Marketing-Dev Divide

Conversion Rates

Stuck in the Weeds

Radiant Gowns

Growing Pains

No Internal MarTech

Conversion Rates

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