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LaunchDarkly

Imagine you’ve got a new homepage layout or a fresh dashboard tool and you’re nervous about rolling it out to everyone at once.
Backend

We know this platform is in the spotlight, but the cameras haven’t quite rolled on our official review just yet. We’ve caught glimpses of its feature set—enough to recognize how it might fit into a marketing tech stack—but rather than improvising a shaky first impression, we prefer to spend time doing a thorough review—no early teasers that miss the mark.

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If you’re already working with this platform or just considering it, we’re happy to share initial thoughts from similar tools we’ve tested and help you decide if it’s ready for a supporting role or a leading part.

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Imagine you’ve got a new homepage layout or a fresh dashboard tool and you’re nervous about rolling it out to everyone at once.
Backend
Free Trial
Test it w/o involving finance
Dev Friendly
Lots of documentation
Founder's Take

"LaunchDarkly is a solid find if you’re looking to manage who sees which features across your site or product. The toggles and flags feel practical for testing new designs or experiences with smaller user groups. It does lean heavily on the dev side, so your marketing team might need some extra time to get comfortable. Still, once the groundwork is laid, flipping experiences on or off for different cohorts without pinging developers all day can save a ton of back-and-forth."

Robbie Ashton
Founder, Curve Marketing
Pick my brain

Why it's used

Book a 15-min chat

Imagine you’ve got a new homepage layout or a fresh dashboard tool and you’re nervous about rolling it out to everyone at once. LaunchDarkly uses what’s called feature flagging, a simple on/off switch in your code. If the flag is on, the new feature appears; if it’s off, the old interface stays put. That might sound a bit technical, but once the system is in place, marketing can decide which segment gets the shiny new feature—say VIP customers, users in a certain region, or those with a specific lifetime value—without calling in engineering. It’s particularly helpful when you want to personalize your site or app for people who’ve been around a while, or maybe those who just signed up last week. If you see issues, you can revert quickly instead of scrambling for a hotfix.

Testing new layouts or site features
Personalizing the experience for a handpicked audience
Phased rollouts for major changes

Problems we see

How we help
Potential pricing issues as your user base grows
A steeper learning curve for non-technical teams
Managing multiple toggles without confusion

Your tech stack shouldn't suck.

Guilty as charged

Customer stories

Moonlight

No Internal MarTech
No Systems
Too Many Moving Pieces

Daily Boost

Leadership Too Involved
Everything's a Fire
Stuck in the Weeds

Celestial Marketplace

Marketing-Dev Divide
Conversion Rates
Stuck in the Weeds

Radiant Gowns

Growing Pains
No Internal MarTech
Conversion Rates

Let’s grow

together.

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