Braze

Braze is basically a multi-channel messaging platform that leans more B2C than some of the usual enterprise suspects like Salesforce.

Messaging

We know this platform is in the spotlight, but the cameras haven’t quite rolled on our official review just yet. We’ve caught glimpses of its feature set—enough to recognize how it might fit into a marketing tech stack—but rather than improvising a shaky first impression, we prefer to spend time doing a thorough review—no early teasers that miss the mark.

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If you’re already working with this platform or just considering it, we’re happy to share initial thoughts from similar tools we’ve tested and help you decide if it’s ready for a supporting role or a leading part.

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Founder's Take

"Braze feels like that friend who always seems to have all the right tools in one place. If you’re juggling multiple channels—email, SMS, push, maybe even some wild custom in-app notifications—it’s nice to have them all under one roof. It’s definitely an investment, but if your marketing team and dev folks can handle a slightly steeper learning curve, the power is worth it. Just be ready to do a bit of extra homework before you really hit the ground running."

Robbie Ashton

Founder, Curve Marketing

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Why it's used

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Braze is basically a multi-channel messaging platform that leans more B2C than some of the usual enterprise suspects like Salesforce. It’s got a ton of functionality packed inside—email campaigns, SMS, push notifications, custom in-app messages—and it manages them all from one central dashboard. Think of it as a messaging command center with a side of lightweight customer data platform (CDP) features: it can capture and act on events (like a customer reaching a certain spend or a user who installed your app last week) in real time. If you want to nudge a customer with an SMS after they cross some milestone or push a mobile notification when they abandon their cart, Braze has the triggers and integrations ready to go. That said, “ready to go” does require some setup muscle: sending live events and hooking up the data flows can take more technical effort than simpler tools like Klaviyo. But once you’re dialed in, it’s pretty seamless—especially if you’re also tapping into services like Segment for a richer data layer. One of Braze’s big perks is how easily it folds into other systems, letting you build more advanced, personalized campaigns without having to jump between a million different tabs. It’s a fairly beefy solution, especially for teams looking to expand into custom messaging or incorporate push notifications for the first time.

Problems we see

How we help

Your tech stack shouldn't suck.

Guilty as charged

Customer stories

Moonlight

No Internal MarTech

No Systems

Too Many Moving Pieces

Daily Boost

Leadership Too Involved

Everything's a Fire

Stuck in the Weeds

Celestial Marketplace

Marketing-Dev Divide

Conversion Rates

Stuck in the Weeds

Radiant Gowns

Growing Pains

No Internal MarTech

Conversion Rates

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