Retool

Retool basically gives you a set of building blocks to craft internal apps that used to require a developer’s magic.

Internal Tools

We know this platform is in the spotlight, but the cameras haven’t quite rolled on our official review just yet. We’ve caught glimpses of its feature set—enough to recognize how it might fit into a marketing tech stack—but rather than improvising a shaky first impression, we prefer to spend time doing a thorough review—no early teasers that miss the mark.

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If you’re already working with this platform or just considering it, we’re happy to share initial thoughts from similar tools we’ve tested and help you decide if it’s ready for a supporting role or a leading part.

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Founder's Take

"Retool is surprisingly flexible and does a solid job of helping teams build custom applications without needing an entire engineering squad on standby. It’s not a complete cakewalk – you still need some dev help, especially if you’re plugging into internal data sources. I’ve seen marketing teams absolutely love this tool once they get over the initial learning curve, because it allows them to be more hands-on without pestering developers all day. Overall, it’s a smart choice if you want to modernize your internal workflows without rebuilding everything from scratch."

Robbie Ashton

Founder, Curve Marketing

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Why it's used

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Retool basically gives you a set of building blocks to craft internal apps that used to require a developer’s magic. In plenty of organizations, if marketing wants to tweak a back-end setting or pull user data, they have to flag down a dev team member or a support specialist, which slows everyone down. Retool breaks that pattern by offering a more visual, user-friendly approach to building dashboards, data manipulation tools, or even admin portals. Think of it like Webflow, but instead of making public-facing websites, you’re constructing slick internal interfaces for managing everything from user accounts to campaign settings. It’s especially helpful if you’re working with older back-end systems and want to give them a fresh coat of paint without migrating to a massive new platform. With the right connections set up, you can hook Retool into all sorts of databases and services, then let your team flip switches and press buttons on their own. You do need some dev horsepower on day one to handle those integrations and security checks, but after that, it’s surprisingly user-friendly.

Problems we see

How we help

Your tech stack shouldn't suck.

Guilty as charged

Customer stories

Moonlight

No Internal MarTech

No Systems

Too Many Moving Pieces

Daily Boost

Leadership Too Involved

Everything's a Fire

Stuck in the Weeds

Celestial Marketplace

Marketing-Dev Divide

Conversion Rates

Stuck in the Weeds

Radiant Gowns

Growing Pains

No Internal MarTech

Conversion Rates

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