Chameleon

Chameleon works as an overlay, allowing you to design and manage guided tours, pop-ups, and checklists directly on top of your existing product.

Optimization

We know this platform is in the spotlight, but the cameras haven’t quite rolled on our official review just yet. We’ve caught glimpses of its feature set—enough to recognize how it might fit into a marketing tech stack—but rather than improvising a shaky first impression, we prefer to spend time doing a thorough review—no early teasers that miss the mark.

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If you’re already working with this platform or just considering it, we’re happy to share initial thoughts from similar tools we’ve tested and help you decide if it’s ready for a supporting role or a leading part.

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Founder's Take

"Chameleon is a user onboarding platform that lets you create tutorials, guides, and checklists within your product without extensive coding. It’s primarily associated with B2B, but I see potential for subscription-based B2C brands as well. The platform can help highlight new features, direct users to key parts of your interface, and reduce confusion during setup. It’s a solid choice if you’re looking to simplify the process of building in-app experiences."

Robbie Ashton

Founder, Curve Marketing

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Why it's used

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Chameleon works as an overlay, allowing you to design and manage guided tours, pop-ups, and checklists directly on top of your existing product. Instead of developing these flows from scratch, a marketing or product manager can customize them through Chameleon’s interface, which is helpful for quick updates and testing different approaches. The tool focuses on easing friction points for new users, but it also has features that can re-engage or educate your existing audience. While it provides plenty of design flexibility, teams might need some CSS knowledge to match their brand perfectly. It’s most commonly used by SaaS companies, but it can be useful for any service that wants structured, in-app guidance without tying up developer resources.

Problems we see

How we help

Your tech stack shouldn't suck.

Guilty as charged

Customer stories

Moonlight

No Internal MarTech

No Systems

Too Many Moving Pieces

Daily Boost

Leadership Too Involved

Everything's a Fire

Stuck in the Weeds

Celestial Marketplace

Marketing-Dev Divide

Conversion Rates

Stuck in the Weeds

Radiant Gowns

Growing Pains

No Internal MarTech

Conversion Rates

Let’s grow

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