Fathom Analytics

Fathom Analytics is privacy-focused and shows you straightforward metrics without burying you in complex data.
Analytics

We know this platform is in the spotlight, but the cameras haven’t quite rolled on our official review just yet. We’ve caught glimpses of its feature set—enough to recognize how it might fit into a marketing tech stack—but rather than improvising a shaky first impression, we prefer to spend time doing a thorough review—no early teasers that miss the mark.

If you’re already working with this platform or just considering it, we’re happy to share initial thoughts from similar tools we’ve tested and help you decide if it’s ready for a supporting role or a leading part.

Fathom Analytics is privacy-focused and shows you straightforward metrics without burying you in complex data.
Analytics
Free Trial
Test it w/o involving finance
Easy Pricing
Has public pricing
Intuitive
Easy for folks to use
Founder's Take

Fathom's your classic "less is more" analytics platform—clean, simple, and privacy-friendly. It works nicely if you're after basic metrics without Google's complexity, but you'll quickly bump into walls if you're chasing anything more sophisticated or integrated.

Robbie Ashton
Founder, Curve Marketing

Why it's used

Fathom Analytics is a stripped-down, privacy-centric alternative to heavier analytics platforms like Google Analytics. It's designed for ease of use, quick setup, and minimal fuss—especially appealing for smaller teams or companies just getting started with website analytics. The tool runs on a straightforward subscription model, skipping the common "free-to-paid" path many others use. While Fathom’s user interface is undeniably sleek and approachable, this simplicity comes at the cost of depth and integration options. It fills a niche for businesses needing basic, privacy-friendly tracking, but anyone needing detailed audience insights or tight integrations with ad platforms will quickly see its limitations.

Problems we see

Your tech stack shouldn't suck.

Customer stories

Moonlight

No Internal MarTech
No Systems
Too Many Moving Pieces

Daily Boost

Leadership Too Involved
Everything's a Fire
Stuck in the Weeds

Celestial Marketplace

Marketing-Dev Divide
Conversion Rates
Stuck in the Weeds

Radiant Gowns

Growing Pains
No Internal MarTech
Conversion Rates