Funnel

Funnel.io is a marketing analytics tool that sits in an interesting spot between simple data aggregation and a more comprehensive data or attribution platform.

Data Platform

We know this platform is in the spotlight, but the cameras haven’t quite rolled on our official review just yet. We’ve caught glimpses of its feature set—enough to recognize how it might fit into a marketing tech stack—but rather than improvising a shaky first impression, we prefer to spend time doing a thorough review—no early teasers that miss the mark.

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If you’re already working with this platform or just considering it, we’re happy to share initial thoughts from similar tools we’ve tested and help you decide if it’s ready for a supporting role or a leading part.

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Founder's Take

Funnel feels like it knows what it set out to do, and does it well: giving a marketing team that extra bit of control over their daily analytics and reporting needs. It’s not trying to be your all-in-one multi-touch attribution or tracking platform, and focuses on pulling in data from multiple channels to ditch the messy spreadsheet setup. Think of it as Supermetrics on steroids.

Robbie Ashton

Founder, Curve Marketing

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Funnel.io is a marketing analytics tool that sits in an interesting spot between simple data aggregation and a more comprehensive data or attribution platform. Imagine you’ve got a central analytics team in your organization, but marketing wants to do its own thing without pestering engineers for every single request. Funnel.io acts like an upgraded aggregator, letting you pull in metrics from your core ad platforms, social networks, and analytics tools. It then lets you slice and dice that data without needing a full-blown data warehouse setup or some overly complicated analytics suite. That being said, it’s not going to solve all your user-level attribution needs or help you build complex audiences- it’s more for getting a clear picture of spend, channel performance, and overall trends in a format marketing folks can easily use. It’s also a breeze to pump data out to tools like Redshift or Looker Studio if you want to tie it all into a broader ecosystem or hand it over to finance for those deeper, company-wide insights.

Problems we see

How we help

Your tech stack shouldn't suck.

Guilty as charged

Customer stories

Moonlight

No Internal MarTech

No Systems

Too Many Moving Pieces

Daily Boost

Leadership Too Involved

Everything's a Fire

Stuck in the Weeds

Celestial Marketplace

Marketing-Dev Divide

Conversion Rates

Stuck in the Weeds

Radiant Gowns

Growing Pains

No Internal MarTech

Conversion Rates

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