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Supermetrics

Supermetrics automates data transfers from marketing sources into spreadsheets or BI tools so you can skip the manual exporting.
Data Pipelines

We know this platform is in the spotlight, but the cameras haven’t quite rolled on our official review just yet. We’ve caught glimpses of its feature set—enough to recognize how it might fit into a marketing tech stack—but rather than improvising a shaky first impression, we prefer to spend time doing a thorough review—no early teasers that miss the mark.

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If you’re already working with this platform or just considering it, we’re happy to share initial thoughts from similar tools we’ve tested and help you decide if it’s ready for a supporting role or a leading part.

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Supermetrics automates data transfers from marketing sources into spreadsheets or BI tools so you can skip the manual exporting.
Data Pipelines
Free Trial
Test it w/o involving finance
Easy Pricing
Has public pricing
Starting Point
Founder's Take

Supermetrics is basically your shortcut to connecting all those marketing channels you’re sick of copying and pasting into reports. It's great if you're tired of bugging dev every time you want GA and TikTok data in reports, but heads up—it's a connector, not magic. Expect setup legwork and manual report building.

Robbie Ashton
Founder, Curve Marketing
Pick my brain

Why it's used

Book a 15-min chat

Think of Supermetrics as your behind-the-scenes assistant—it takes marketing data from different platforms like Google Analytics, Meta Ads, and even manual spreadsheets, and sends it over to your reporting tools like Looker Studio or Power BI. Instead of relying on developers or a data engineering team every time you want to combine new datasets, Supermetrics handles that plumbing for you. It’s handy when you're trying to streamline reporting across multiple channels or ditch manual exports from spreadsheets. Just keep in mind: Supermetrics isn't doing the analytics itself—it's the connector that pipes in your data, leaving you to build the actual dashboards.

First-Time Data Blenders
Teams without Data Engineering Support
Automating Manual Workflows

Problems we see

How we help
No Built-In Analytics
Pricing Scales Quickly
Lack of a Single Source of Truth

Your tech stack shouldn't suck.

Guilty as charged

Customer stories

Moonlight

No Internal MarTech
No Systems
Too Many Moving Pieces

Daily Boost

Leadership Too Involved
Everything's a Fire
Stuck in the Weeds

Celestial Marketplace

Marketing-Dev Divide
Conversion Rates
Stuck in the Weeds

Radiant Gowns

Growing Pains
No Internal MarTech
Conversion Rates

Let’s grow

together.

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