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Google Analytics

Google Analytics is often the go-to for understanding website traffic and conversions.
Analytics

We know this platform is in the spotlight, but the cameras haven’t quite rolled on our official review just yet. We’ve caught glimpses of its feature set—enough to recognize how it might fit into a marketing tech stack—but rather than improvising a shaky first impression, we prefer to spend time doing a thorough review—no early teasers that miss the mark.

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If you’re already working with this platform or just considering it, we’re happy to share initial thoughts from similar tools we’ve tested and help you decide if it’s ready for a supporting role or a leading part.

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Google Analytics is often the go-to for understanding website traffic and conversions.
Analytics
Starting Point
Easy Install
Low lift for dev teams
Ecosystem
Has complementary tools
Founder's Take

Google Analytics is that trusty Honda Civic you recommend because it's reliable, easy to maintain, and everyone knows how to drive it. But like that same Civic, it's not flashy and definitely hits limitations fast once you try pushing it beyond the basics (especially with GA4)

Robbie Ashton
Founder, Curve Marketing
Pick my brain

Why it's used

Book a 15-min chat

Google Analytics (GA) is essentially the default analytics platform that almost every digital marketer interacts with at some point. It tracks user behavior on websites, helps marketers understand traffic sources, user journeys, and basic engagement metrics. It's especially popular because it's free, making it a no-brainer starting point for startups, small businesses, or side projects. It’s also frequently used alongside more robust tools, thanks to seamless integrations with Google’s other platforms like Google Ads and Looker Studio, which makes initial setup and basic reporting pretty painless.

Starter Analytics and Low-Value Traffic
Secondary Analytics for Validation and Google Integration
Quick Start Reporting

Problems we see

How we help
Sampling and Data Accuracy
GA4 Usability Woes
Data Export Headaches

Your tech stack shouldn't suck.

Guilty as charged

Customer stories

Moonlight

No Internal MarTech
No Systems
Too Many Moving Pieces

Daily Boost

Leadership Too Involved
Everything's a Fire
Stuck in the Weeds

Celestial Marketplace

Marketing-Dev Divide
Conversion Rates
Stuck in the Weeds

Radiant Gowns

Growing Pains
No Internal MarTech
Conversion Rates

Let’s grow

together.

Get Started