Northbeam

Think of Northbeam as your command center for multi-touch attribution that connects all your paid media channels

Performance

We know this platform is in the spotlight, but the cameras haven’t quite rolled on our official review just yet. We’ve caught glimpses of its feature set—enough to recognize how it might fit into a marketing tech stack—but rather than improvising a shaky first impression, we prefer to spend time doing a thorough review—no early teasers that miss the mark.

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If you’re already working with this platform or just considering it, we’re happy to share initial thoughts from similar tools we’ve tested and help you decide if it’s ready for a supporting role or a leading part.

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Founder's Take

Northbeam is solid if you want a clearer picture of how folks actually make their way through your funnel. It’s like having a single detective assigned to all your marketing channels, telling you who found you on a podcast first and how they ended up purchasing via Google search. It can feel a bit overwhelming at first—there are loads of metrics to sift through—but once you get comfy, it’s a big help. Overall, it does exactly what it promises: shows you the real scoop on what’s working and what’s just hype.

Robbie Ashton

Founder, Curve Marketing

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Why it's used

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Think of Northbeam as your command center for multi-touch attribution. It connects all your paid media channels, from podcast ads and search to influencer campaigns, and maps out how users move from that first spark of interest all the way to buying (or subscribing). Instead of relying on each channel’s potentially biased data, you get a more balanced “single source of truth.” Its dashboard can track your spend month-over-month, compare channels side by side, and even highlight trends like whether an uptick in cost is seasonal or if something else is at play. Northbeam plays especially nice with Shopify, making it a breeze for e-commerce brands to sync up their purchase data. You can also integrate via API or Google Cloud Storage if you prefer to do your own reporting or merge the data into existing company-wide dashboards. Whether you’re diving into subscription revenue insights or checking historical return on ad spend (ROAS), the platform aims to bring all those pieces together so your team can see the bigger picture.

Problems we see

How we help

Your tech stack shouldn't suck.

Guilty as charged

Customer stories

Moonlight

No Internal MarTech

No Systems

Too Many Moving Pieces

Daily Boost

Leadership Too Involved

Everything's a Fire

Stuck in the Weeds

Celestial Marketplace

Marketing-Dev Divide

Conversion Rates

Stuck in the Weeds

Radiant Gowns

Growing Pains

No Internal MarTech

Conversion Rates

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