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Wordpress

WordPress has been around since the days when blogging was the new frontier, and over time it’s evolved into a full CMS with a massive ecosystem of plugins and themes.
Content Management

We know this platform is in the spotlight, but the cameras haven’t quite rolled on our official review just yet. We’ve caught glimpses of its feature set—enough to recognize how it might fit into a marketing tech stack—but rather than improvising a shaky first impression, we prefer to spend time doing a thorough review—no early teasers that miss the mark.

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If you’re already working with this platform or just considering it, we’re happy to share initial thoughts from similar tools we’ve tested and help you decide if it’s ready for a supporting role or a leading part.

Contentful
Contentful
Content Management
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FullStory
FullStory
Optimization
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Intercom
Intercom
Graveyard
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LaunchDarkly
LaunchDarkly
Backend
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WordPress has been around since the days when blogging was the new frontier, and over time it’s evolved into a full CMS with a massive ecosystem of plugins and themes.
Content Management
Starting Point
Dev Friendly
Lots of documentation
Founder's Take

"WordPress reminds me of that friend who’s always around and can do a bit of everything, but might not be the best at any one thing. It’s still the go-to for folks wanting a user-friendly CMS, and if you’ve ever spun up a blog, you’ve likely used it. It’s super flexible, though things can get wonky if you let plugins run wild, and performance can dip fast. Still, for smaller, static sites or quick event pages, it’s a familiar and approachable option—just watch out if you need heavier ecommerce or complex product backends."

Robbie Ashton
Founder, Curve Marketing
Pick my brain

Why it's used

Book a 15-min chat

WordPress has been around since the days when blogging was the new frontier, and over time it’s evolved into a full CMS with a massive ecosystem of plugins and themes. There’s a big community that keeps it moving forward, so you can almost always find a solution for whatever weird request pops up—if you’re willing to dig through the plugin library. Because it’s open source, you’re not paying upfront for a license, but you do take on the responsibility of maintaining, updating, and troubleshooting it yourself (or hiring someone to do it). It’s mostly great for static sites or smaller projects, like an event page where you need a quick turnaround and don’t want to invest in a pricier commercial CMS. If your main site needs advanced ecommerce capabilities or ties into a product backend, WordPress can feel like you’re constantly patching holes in a boat that wasn’t meant to handle that big of a voyage. Even so, there are plenty of teams out there who swear by WordPress for managing day-to-day content updates, especially when speed and budget are tight.

Separate Blog or Insights Area
CMS Backend for Dev-Heavy Sites
Microsite or One-Off Event Site

Problems we see

How we help
DIY Solution That Needs Consistent Technical Suppor
Site Performance Issues from Plugin Bloat
Maintenance and Security Woes

Your tech stack shouldn't suck.

Guilty as charged

Customer stories

Moonlight

No Internal MarTech
No Systems
Too Many Moving Pieces

Daily Boost

Leadership Too Involved
Everything's a Fire
Stuck in the Weeds

Celestial Marketplace

Marketing-Dev Divide
Conversion Rates
Stuck in the Weeds

Radiant Gowns

Growing Pains
No Internal MarTech
Conversion Rates

Let’s grow

together.

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