Zendesk

Zendesk has become one of the go-to platforms if you’re looking to corral all your customer questions into one place, and it does a fine job of that.

Support

We know this platform is in the spotlight, but the cameras haven’t quite rolled on our official review just yet. We’ve caught glimpses of its feature set—enough to recognize how it might fit into a marketing tech stack—but rather than improvising a shaky first impression, we prefer to spend time doing a thorough review—no early teasers that miss the mark.

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If you’re already working with this platform or just considering it, we’re happy to share initial thoughts from similar tools we’ve tested and help you decide if it’s ready for a supporting role or a leading part.

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Founder's Take

"I like Zendesk because it feels like the backbone for handling customer inquiries, especially once your volume gets big and you need to keep everything organized. It’s not the prettiest tool around—some of the UI looks a bit dated—but it’s been around forever, and that maturity tends to be reassuring if you’re heading up a big support team. Overall, it’s pretty feature-packed for anyone who needs solid ticketing, help center capabilities, and decent integration with other data platforms. It’s also customizable enough to tailor to your brand, but I do wish it were a little sleeker to use day-to-day."

Robbie Ashton

Founder, Curve Marketing

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Why it's used

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Zendesk has become one of the go-to platforms if you’re looking to corral all your customer questions into one place, and it does a fine job of that. The ticket management is solid, allowing teams to funnel every email, chat, or contact form submission into a unified dashboard so no request slips through the cracks. You can set up user roles, single sign-on, different help center themes, and all sorts of automations to direct specific ticket types to the right agents. If you have a large company where you need to keep certain issues in one silo (say, tech support) and escalate others to another team (like product or billing), Zendesk can handle that in a fairly straightforward way once you understand its admin controls. Another plus is that you can integrate user data from tools like Segment, so your support folks can see a caller’s purchase history or site activity before they even start typing a response—makes your team look extra prepared. The flip side is that this platform can feel clunky to set up, and the interface feels more “legacy” than modern. If you’re brand-new to supporting customers at scale, be prepared to do some tinkering and training before everyone on your team feels comfortable. But once it’s configured, it does become a consistent and dependable tool for handling high volumes of inbound questions and requests.

Problems we see

How we help

Your tech stack shouldn't suck.

Guilty as charged

Customer stories

Moonlight

No Internal MarTech

No Systems

Too Many Moving Pieces

Daily Boost

Leadership Too Involved

Everything's a Fire

Stuck in the Weeds

Celestial Marketplace

Marketing-Dev Divide

Conversion Rates

Stuck in the Weeds

Radiant Gowns

Growing Pains

No Internal MarTech

Conversion Rates

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